Kimberly Bates

SVP, Head of Strategic Planning
Innocean Worldwide, Americas


Kimberly Bates leads Innocean Worldwide Americas' strategy department across the end-to-end customer journey from brand marketing to demand generation, shopping and ownership experiences, and loyalty and advocacy programs. Bates has more than 25 years of marketing experience on both the agency and client sides, in categories including tech, entertainment, telecom, sports, retail, beauty, luxury, fashion, food, automotive, banking, healthcare and CPG. She is a founder of The WSDM (Wisdom) conference series, fostering women’s self-esteem in advertising and across industries and ages.